Your organization most likely has a web presence, but most websites are incredibly outdated which might be making it hard to find new customers online. Is it time for a website redesign?
Your website is your most important marketing piece. It’s also a key player of your sales team that works around the clock. People who find you in a search get their first impression of your company based on what they see on your website.
What does your website say about your business?
If your website is more than four years old, a mobile-first redesign is necessary and will pay for itself in the long run. We’ve got a few reasons to convince you that it’s time for a website redesign.
Your Website is Not Responsive
There’s nothing more annoying than using a phone to view a website and constantly having to use your fingers to enlarge the text. Or what about clicking on the wrong link because it was too small and going to the wrong page or website? I know I give up and look elsewhere.
“83% of mobile users say that a seamless experience across all devices is very important.” – Salesforce
We live in a multi-screen culture and have easy access to our phones for searching. If your website isn’t mobile optimized, you could lose out on valuable leads and customers.
Mobile First by Google
In July 2018, Google rolled out a major algorithm change that puts mobile first. The focus of their indexing now is mobile user experience and how easy your website is to navigate while using a tablet or smartphone.
It’s more important than ever to have a mobile-friendly website. Is your website “Mobile First” ready?
Your Website Looks Outdated
A dated design and dated communication strategies could be losing you valuable customers. Why? Because we trust sites that are being maintained with current information.
If your website looks like it hasn’t been updated or it doesn’t meet today’s trends, people will leave your site and you will lose them forever.
Not Designed for User Experience
The new discipline of web design is User Experience (UX) and is crucial in your website’s success. UX focuses on the emotional experience your website visitor has when navigating your website and how it meets their intentions.
If your website is clunky and hard to navigate, loads slowly, and is way too complex, the user experience is poor and loses you valuable leads. People are less likely to return to a website after a bad experience.
Your website redesign needs to focus on a positive user experience.
You Cannot Update Your Own Content
Content marketing is all about providing relevant and useful content for your website visitors and customers. Search engines like Google reward businesses that publish quality, consistent content.
You need the ability to update your website and add new content, and you should be able to easily do this through a content management system like WordPress.
Your Website Still Uses Flash
Flash used to be to be the coolest thing ever. Remember the Flash splash page on cool websites with the “Enter Site” link ?
So, what happened? Mobile happened. Mobile devices do not support Flash and no one wanted to install an application to view a Flash screen on a website.
It’s important to note that Adobe will be “sunsetting” Flash by 2020. If your website is still in Flash, redesign it now (and in WordPress)!
Your Website is Not Listed on Google
It’s important that new clients find your website online. People are looking for you either by products and services they need or they heard your business name from a friend. How? They Google you.
The SEO of your website needs to keep up with internet changes. It’s difficult for Google to index websites that use outdated strategies such as flash graphics, hidden text, or really bad site architecture. If Google doesn’t understand where your site should be listed, you will no longer show up in a search (a common problem for older, outdated websites).
Time for Website Redesign
A mobile friendly website with a pleasing design is one of the most effective marketing tools your business can have. Now is the time to invest in a website redesign. Once your new site is live, keep it updated and make sure it’s easy to use. It’s an affordable investment that will pay for itself in the long run!
“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.” – Cyndie Shaffstall