Every business owner wants their website to rank higher in search engines than the competition. We want to be at the top of the Google Local Pack Map. We want to be in the top organic search spots on Google.
You need to get people from the search engines to your website. To do that, you need a solid search engine optimization strategy. Without a solid SEO strategy, it's kind of like driving around without directions to a real destination.
A solid search engine optimization strategy can boost your website rankings and the traffic you get from Google. And yes, Google is the search engine you want to focus on!
If your website is optimized for Google, you will get more people visiting your website which could mean new customers and sales. If your site lacks SEO, people searching for your products and services won't see your website in search results.
SEO isn't just about keywords and link building. You need to step back and look at the human visitor's journey through your website. Google considers lots of factors when ranking your site, and user experience is an important one.
The Internet helps us find answers to questions, locate businesses, purchase products, connect with friends, and so much more. The search engines provide search results based on what we type from our computer or phone.
Understanding Search Engine Optimization and Social Media Optimization will help people find both your website and your social media channels. It's important that you know how to optimize for your website and your social media channels because the methods are a little bit different.