To increase engagement on social media, stop being so professional all the time. Try being more human. Share behind-the-scenes live videos that show the human side of your business. Have fun with your staff photos. Humanize!
Favorite Buzz Word: Humanize. If your business was a person, who would it be? Don’t be afraid to let your human show.
Social media is a great way to engage and communicate with people back and forth. You can show people who you really are by keeping it real.