A strong presence in search results and on social media starts with a good foundation: Your profile.

On Google, your profile is now displayed in search results (you’ve claimed and optimized your Google My Business account, right?). Your profile content impacts your SEO and page rankings.

Then there’s the first impression. Potential customers make decisions and judge your business based on your bio, reviews, portfolio, and product samples.

Optimize Your Social Media Profiles

Be authentic – show your personality.

Toot your own horn.

Show off your achievements.

Share various problems you will solve.

Make sure all of your online profiles are complete, and your brand images clearly state who you are and what you do.

Be sure to add a splash of personality and mention something you love. People want to work with – and buy from – people they like!