Recent boycotts and executive orders serve as a reminder that you can’t be too reliant on social platforms to generate business. Why not focus more time on adding great content to your own website?
It’s easy to focus on social platforms for all of your digital marketing. The problem is, you’re essentially at the mercy of these platforms, and sometimes things go wrong.
Add Your Social Content to Your Website
If you’ve been focused on social media, you probably have a lot of great content there. That content is yours and it really belongs on your website, too.
Take posts that you’ve shared on social media and make them into blog posts on your website.
That way, no matter what happens to external platforms like Facebook or TikTok, your own site will be the main marketing hub for your business with timely content.
Adding original content to your site will improve your Google ranking so potential clients and customers can find you in an online search.
Create content with very specific ideas that are tailored for your unique audience. This will help you show up higher in search results, and people who find you will stay on your site since it’s highly relevant to them.
No matter what happens in the politics of social media, your website will always be there so take time to manage and update your content!
How long should my blog posts be?
Your blog posts should have at least 300 words. Anything less and Google will regard it as “thin content” so try to write with more than 300 words.