Logo Design and Branding

Logo Design and Branding

I have created branding for my own business ventures and I have designed logos for events and local organizations. While website design is my main focus at Abuzz Creative, I do enjoy creating logos, graphics and marketing pieces, especially for organizations where I am volunteering with marketing.

Here are a few of my favorite logo designs:

 

Harbor Springs Brew Festival Beer Tent Michigan

Harbor Springs Brew Festival

The Harbor Springs DDA hosted a logo contest to develop the new brand for the Harbor Springs Brew Festival. The event was held in October 2018 with logo submissions due by August. I was the winner of the logo contest and the new brand was used on t-shirts for sale and marketing materials to promote the event.

 


Downtown Harbor Springs DDA LogoDowntown Harbor Springs

The Harbor Springs DDA needed a brand as part of their new entity and for website and social media use. I created the logo as a placeholder for Downtown Harbor Springs marketing and the organization chose to continue to use the brand on all of their materials going forward.

 


Petoskey Festival on the Bay MichiganPetoskey Festival on the Bay

I’ve been a member of the festival committee since 2006 and created a new brand for the event in 2007. The Petoskey Festival on the Bay logo has appeared on banners, flyers, ads, committee t-shirts, as well as online marketing and TV advertising. The logo is still used to this day and is a brand people recognize.

 


Red White Brew Harbor Springs MichiganRed White & Brew Harbor Springs

When I was serving on the board of directors for the Harbor Springs Area Chamber of Commerce, we took over an old Beer Garden event and changed the name to Red White & Brew Harbor Springs. I created this logo for marketing and it was also placed on white t-shirts were sold at the event.

 


Regulatory Bytes Northern MichiganRegulatory Bytes

I designed a website for a regulatory agency in the food industry and the client needed a logo for their Regulatory Bytes online entity separate from their agency. The client is situated near the Mackinaw Bridge and they wanted a generic bridge design as part of the new brand.