Social media is a big part of our everyday world. We check Facebook to see what our friends are up to, and we scroll through Instagram to be inspired and entertained.
With all those users logging in multiple times a day, Facebook and Instagram continue to be important social media channels for your business.
You need to have a presence on these two social networks and you need to post often to stay relevant.
Social Media: Always Be Marketing!
Social media allows your Northern Michigan business to reach hundreds of people and turn them into customers and clients.
As a retail business, social channels are a great way to keep in touch with your current customers and for finding new.
If you provide professional services, timely updates about your services will tell us you are open for business and accepting new clients.
Always be marketing. Posting on a regular schedule keeps your business top of mind.
Social Media: Connecting People to People
There are people behind your business, people we might know and like.
When I first learn about a new business, not only do I search for them on Google, I also search for them on Facebook and Instagram.
- Who owns this business?
- Do I know anyone who works there?
If we can find timely information about your company on social media, it helps us learn more about your people, services, and products.
Customers want to know about your company before they purchase, partner, or hire you.
We prefer to work with people we like. Same with purchasing anything from a local business.
Let people get to know you with thoughtful posts that inspire them to contact you.
Social Media: It’s a Two-Way Street
Social media is not about pushing content all the time.
It’s not the place to always be selling, either.
You need to be following other accounts and actively engaging with other people’s content.
Engaging with others on Facebook or Instagram is the key to growing your following.
Social Media: It Holds the Future
Social media marketing is here to stay and will continue to grow.
In today’s connected world, it’s your most effective marketing and sales generator.
It’s always time for social media.
However, if you just don’t have the time to manage your channels, then outsource the work to a social media manager.
