Is your social media manager putting your important keywords and hashtags in a new post comment instead of your captions? Make them stop!
Your posts will never be found in a search on Instagram.
Quote from Adam Mosseri, Head of Instagram:
“Use relevant keywords and hashtags in captions. For a post to be found in Search, put keywords and hashtags in the caption, not the comments.”
I see a lot of Instagram posts with all of their valuable hashtags in a new comment. Some of this is being done by social media professionals.
Hashtags will never work for you if they’re being placed in your post comments. Place all of your relevant keywords and hashtags in your captions.