Social Tip: Start experimenting more with new hashtag strategies to grow your following on Instagram. It’s an easy social media strategy that brings great results!
Hashtags are the easiest way to expand your reach and get found by more people.
By placing hashtags in your Instagram caption, your post will be seen by more people. These people are potential customers!
Hashtags help you get new quality followers who will engage with your posts.
Try weekly hashtag themes on Instagram
Join in on daily conversations using hashtags for a certain day of the week.
Here are some popular examples:
- #MotivationalMonday – Share a quote!
- #TeammateTuesday – Staff member spotlight!
- #FlashbackFriday – Showin’ the oldies!
Use relevant hashtags for each post
Don’t just keep using the same hashtags over and over – this won’t work as a hashtag strategy!
Only use hashtags that are relevant to that particular post. Your hashtag should go along with the image and your text caption.
Use hashtags that are closely related to your products, services, and location so that people looking for a business like yours will find you in a search.
Place hashtags in your caption, not your comment
You might think it would be cool to place your hashtags in a new comment instead of the main text caption.
Don’t do it – this method will never help you get found in the Instagram search!
According to Adam Mosseri, Head of Instagram, hashtags won’t work for you when they’re placed in your post comments. Hashtags belong in your captions.
Start using hashtags in your captions and see what happens!
How many hashtags can I use in an Instagram post?
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. You can include up to 30 hashtags in a post, but less is probably more. A study from Sprout Social found that posts performed best with just 2 to 5 hashtags in them. The success of posts trailed off when there were more than 10 hashtags.