Google My Business is a free tool that helps you manage how your business appears in Google Search and on Google Maps. Not many local businesses are using Google My Business to its fullest potential so let us help you get ahead of the competition on Google!
Google My Business Hands On Workshop
Learn by doing! In this hands on workshop, we will cover the following:
- Quick overview of Local SEO
- How Google finds/ranks your website
- Creating content for today’s Google search results
- Importance of claiming your Google My Business listing
- Manage how you appear in Google Search and Google Maps
- Optimizing your Google Business profile for better visibility
- Creating Posts, best images sizes, how often to post
- Creating and sharing Offers and Events
Our deep dive into optimizing your business profile will help Google understand who you are, what services you offer or products you sell, and where your business is located. The goal is to improve how potential customers can find your business in a Google Search and on Google Maps.
Location: Courtyard Marriott, Petoskey
Cost: $35, due when registering (Sorry, no refunds; you can transfer to someone else!)
Check in: 2:30 pm
Workshop: 3:00-5:00 pm
Computer or Device: Bring a laptop or tablet, and phone
There is a Starbucks in the hotel lobby in case you would like to purchase a beverage for class.
Presenter Marcie Wolf of Abuzz Creative has more than twenty (20) years of experience in web development and search engine optimization, and is an expert trainer in digital marketing.
Advance Payment is Required! Successful online payment with PayPal will reserve your spot.
Why should my company use Google My Business?
Google developed this platform to help your business manage your listing on Google Search and Google Map. There is probably a listing for your business that you have not claimed that has incorrect information. First, claim and verify your Google My Business listing. Next, start using all of the features to improve how your business ranks locally on Google.
What features should we be using on Google My Business?
Google offers lots of free features that will help you enhance your listing so take advantage of them all! You can add Products and Services, plus restaurants can add Menus. You should also add your Events so they show on Google Event lists. The more information you add, the better Google - and potential customers - will understand your business.