With all of the changes in how search engines rank websites in search results, most business owners have not been able to keep up. To stay competitive, you can test your website fast – and free!
There are hundreds of factors used by search engines for deciding when your website is shown in search results. How are you to know what is right or wrong with your website?
Paying for an indepth website audit can be cost prohibitive for most small businesses.
That’s where free online tools can help by giving you an overview of how your website is performing with fairly comprehensive results.
These tools are free. No one is trying to sell you something or requesting your email.
Mobile-Friendly Test
Your website is being viewed more and more on mobile devices. The design of your website needs to be mobile friendly so your pages perform well on all devices. How do you know if your site is mobile-friendly or not?
Test how easily a visitor can use your page on a mobile device with Google’s Mobile-Friendly Test. Just enter a page URL to see how your page scores.
Click to Try Google’s Mobile-Friendly Test
Google also offers Mobile Website Speed Testing which is much more visually appealing and easy to use. It’s especially helpful if you’re looking for a quick overview of your website’s mobile optimization.
Click to Try Think with Google
Website SEO Test, or Audit
Websites need maintenance, just like your car does. Your content manager (i.e. WordPress) needs updating, as do the security settings and plugins on your website. Your search engine optimization (SEO) needs updating, too.
The term “website audit” may sound scary because the word “audit” does not have happy connotations for most (tax audit, perhaps?).
Don’t be afraid – a website audit will help you with:
- Website speed
- Responsiveness (i.e. mobile-friendly)
- Content (keywords, H1-H6 tags, alt tags)
- Errors or broken links
- Link strategy (inbound, outbound links)
To make sure you’re getting the most success from search engine traffic, the free online tools shown below will look at your website and give you helpful reports on what needs fixing with your SEO.
SEOptimer is our favorite SEO Audit and Reporting Tool. Just enter your website address and get a free website analysis.
Hubspot’s Marketing Grader is a free site checker that gives you an easy overview of your website with quick recommendations that are easy to understand.
Click to Try Hubspot’s Marketing Grader
You Have Results. Now What?
The best way to stay competitive online is by keeping your website updated and by addressing any errors or warnings shown in your site tests.
If you need help with mobile-friendly issues, or you are unsure of how to address your SEO findings, email Marcie Wolf at Abuzz Creative.
Marcie has 20+ years in web development and will never talk over your head. She can help make sure your website does not get left behind with all the algorithm updates!
