What’s the buzz? Video marketing! It’s become more popular by the day and is more than just YouTube. You can use video marketing just about anywhere!
The leading social media platforms – Facebook, Instagram, Twitter – are heavily focused on a video-first strategy. We don’t see that slowing down anytime soon.
By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)
Your website should be your primary home for your videos. Social media platforms are great places to share your videos. What are some ideas for great video content?
Interview a customer on camera that is extremely happy with your company. By having a customer tell in their words how your company has benefited them helps to prove the value of your company.
Behind the Scenes
Why not give people a behind the scenes look at the lighter side of your business, or how something in your company is produced? This humanizes your company and your staff, and let’s people feel like they are part of something special.
Products and Services
Tell stories about your products or give details of various services you provide. Highlight the benefits of everything you have to offer.
Explainer Videos (How-To)
Show people how to do something or how to use one of your products with a short explainer video. By keeping it short, you can grab their attention quickly and explain the concept in seconds. Explainer videos are educational and informative, and people love being helped!
Tell a Story
Show the human side of your business by telling stories. Inspire people with your history and how you got to where you are. You’re going for emotions with storytelling. You want people to associate your business with a good feeling and positive emotions.
Keep your videos short!
People have a short attention span, especially on social platforms. That means you need to get their attention within the first ten seconds of your video. Grab them or they’ll go.
Implementing an effective video strategy is much easier than you think. Find where your customers are consuming video content and start sharing today!