When you place the pound sign in front of a keyword, you turn that word into a clickable link. People can click that link to view a page with all the posts that used that hashtag.
Thanks to hashtags, your posts aren’t limited to just your followers. Hashtags can help your target audience find you.
On Instagram, people can follow hashtags and see all the posts that use them right in their feed. By adding these bad boys, your content will get in front of users interested in that topic.
For example, if someone follows the hashtag #petoskey, they will see recent posts with that hashtag in their feed. If you used #petoskey, your post will be seen by all kinds of new people.
Be thoughtful when choosing hashtags for each post. You will connect with the right people when your hashtags are very specific and targeted.
Do not use hashtags that shamelessly solicit likes and followers (#followme, #like4like, #follow4follow, #tagsforlikes). You will only attract bots and spammers who have no intention of engaging with you in a way that matters.
The right hashtags used in the right way can help you find new people on Instagram so you can create positive engagement.