Most Facebook business pages have seen a dramatic drop in organic views and fan engagement in 2015. Your business still needs to be active on Facebook since it remains the world’s biggest social media platform today!
The most popular brand pages on Facebook use storytelling techniques with visuals – photos, videos, graphics, and icons – to get the most engagement from followers. Here are a few helpful Facebook hints to keep your followers engaged:
Use Images Often
Posts that include images produce 650% higher engagement than regular text posts.
Share Video on Facebook
Posts with videos attract 3X more clicks and views than plain text posts.
Tell a Story
People respond to positive, personal campaigns that use storytelling, not Buy Now!
Ask Questions in a Post
Start a discussion, ask followers questions, or put out a request for opinions.
Test Non-Peak Times for Posts
Use Insights to see when followers are online and schedule posts for the lowest point.