Are you putting your business at the mercy of social networks? You are if you feel you don’t need a website because you have a Facebook profile.
You do not own your Facebook Page
Your profile is a borrowed space on Facebook. The social giant changes their algorithm and policies often. A new change could make your business less visible to your followers.
Facebook used to allow companies to reach 100% of their page followers. Then the 2018 algorithm change put friends and family posts first, over those of your business. Now you’re lucky if 2% of your followers see your posts.
Recent statistics show that Facebook is starting to lose its luster and fewer people are logging in.
It’s time to take your brand seriously. It’s time to focus on the one place that is constant and safe from unanticipated changes, a place where people know they can always find you.
That’s your own website
Instead of building your business on someone else’s platform, spend your time building a website with your domain name. You get to set the rules that work for you.