Are you sharing the same posts on your Facebook page and your Instagram channel? It’s pretty likely you have slightly different audiences on your social channels. Is it a good idea to share the same exact message?
You should customize your posts based on the platform you’re using.
Create a new message for each network
On Instagram, you want to share great graphics and relevant hashtags. Your LinkedIn posts should be more professional and geared towards a B2B audience.
- Your captions and post format needs to fit the social channel.
- Size your videos and images to use the right dimensions.
- Use relevant hashtags and tag accounts to boost visibility.
Take the time to create different messages for Facebook, Linkedin, and Instagram. If you’re sharing an article you enjoyed, share why your friends and followers should click the link and read the article.
What about frequency?
Posting regularly is important, but be careful not to overdo it. You can reach a point where you post too often and see a drop-off in engagement.
According to a study by Hubspot.com, if you have smaller following (under 10K), posting twice a day on Facebook will actually result in about 50% fewer clicks per post.
What matters for Instagram is posting consistency. If you post once a day, stick to once a day. If you post three times a week, keep that same schedule. Be consistent.
Think quality over quantity.
By sharing customized stories on each channel, you send the message that you value your audience enough to share great content just for them.