If your business is still questioning the need for social media marketing, you might be missing out on some great leads, many of which could be going to your competitors who are active on social networks. Did you know that 97% of people search for local businesses online? We all search for products and services…
How often should your business post on Facebook? When it comes to frequency, studies agree that one post per day is optimal, with a maximum of two posts per day.
A strong presence in search results and on social media starts with a good foundation: Your profile. On Google, your profile is now displayed in search results (you’ve claimed and optimized your Google My Business account, right?). Your profile content impacts your SEO and page rankings. Then there’s the first impression. Potential customers make decisions…
As the organic reach of our business posts continues to drop, why not try Facebook Stories? It’s a great opportunity to showcase your brand and increase your Facebook engagement. Facebook Stories are displayed right at the top of the Facebook app so stories are the first thing people see. Adding a personal story is easy.…
When you place the pound sign in front of a keyword, you turn that word into a clickable link. People can click that link to view a page with all the posts that used that hashtag. Thanks to hashtags, your posts aren’t limited to just your followers. Hashtags can help your target audience find you.…
Social media is all about being social, and that means being human. Nobody goes to Facebook or Instagram to hear your sales broadcast. They’re on social media to socialize! To increase engagement on social media, stop being so professional all the time. Try being more human. Try doing behind-the-scenes live videos that show the human…
