Here’s a good question: If your business was a person, who would it be? Most businesses have personalities, but they tend to be stuffy and outdated. Does your business connect with people or are you guilty of always spouting corporate speak? If your customers are human and you are human, you need to stop talking to them like they’re a computer and talk to them like a human.
Humanize: Focus on Relationships
There’s no doubt about it – the personality of your brand matters! Get away from the old school thinking of traditional in-your-face advertising and focus on conversations for building relationships with real humans. Talking at people like a corporate spokesperson makes it hard for you to connect as a human being.
Relationships are what drives today’s marketing. Focus on relationships and your audience will follow. People want to connect with you as a human being, not as just a brand name.
Stop With the Corporate Babble!
The days of corporate mumbo jumbo speak are over. When you spout off industry-specific jargon, you are talking over people’s heads. You may sound intelligent and extremely important, but you’re coming across as being inaccessible to people.
Talk to people the same way you would in real life. Speak in terms that people understand and ways that keep them engaged. If people feel you’re more like them, they will want to connect with you and your brand.
Use Your Sense of Humor!
Everyone loves a good laugh so why not interject a little humor into your content? There might be times when you need to infuse a bit of humor to help humanize your brand, especially if your industry is fairly, well, boring. There’s nothing more human than having a good laugh!
Share Photos of People Being Themselves!
Be sure to capture photos of the moments that you are human and share the best images. Let your followers get to know you better by posting photos of everyone getting involved in a community event or just having fun!
Don’t be afraid to let your human show. People trust advocates and hire experts who are more like them. Stop being a corporate spokesperson – that’s a thing of the past. Be more human.