COVID-19 has increased Internet use by 70% and your website might be seeing a huge increase in visitor traffic. Even with your physical office being closed, you might have noticed a big boost in your web traffic.
The 2020 pandemic created a situation which no amount of marketing research could have ever predicted. Business owners soon realized that offering some type of online sales on their own website was the best approach for survival.
Every business owner wants their website to rank higher in search engines than the competition. We want to be at the top of the Google Local Pack Map. We want to be in the top organic search spots on Google.
Digital marketing is when you use the Internet and online digital technologies such as desktop computers, mobile phones and other digital media platforms to promote the products and services for your Northern Michigan business.
You need to get people from the search engines to your website. To do that, you need a solid search engine optimization strategy. Without a solid SEO strategy, it’s kind of like driving around without directions to a real destination.
It should come as no surprise that mobile responsiveness is essential to the success of any website. In 2020, over half of all web traffic comes from mobile devices.
A solid search engine optimization strategy can boost your website rankings and the traffic you get from Google. And yes, Google is the search engine you want to focus on!
You’re active on your personal social media profiles like Facebook, Twitter, and Instagram. These are the most popular social networking sites with millions of people logging on daily.
To me, fall feels like a fresh start. Summer is behind us and the holidays are not here yet. My business always picks up in the fall when people have more time to think about their website and marketing.
Last week I ran an audit for a business seeking SEO help. Their website had been online for almost a year and could not be found on Google, even when searching by their business name.