When you place the pound sign in front of a keyword, you turn that word into a clickable link. People can click that link to view a page with all the posts that used that hashtag. Thanks to hashtags, your posts aren’t limited to just your followers. Hashtags can help your target audience find you.…
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Social media is all about being social, and that means being human. Nobody goes to Facebook or Instagram to hear your sales broadcast. They’re on social media to socialize! To increase engagement on social media, stop being so professional all the time. Try being more human. Try doing behind-the-scenes live videos that show the human…
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Your website is the most important hub of your business marketing strategy and supports all of your digital marketing efforts. Since each aspect of your marketing strategy directs people to your website (or should be), your website should give consumers a clear idea of what your business offers in regard to products and services. Evergreen…
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When posting for your business on Instagram, should you be sharing the same exact post over to your Facebook business page? The answer is, probably not. Cross-posting is a method of sharing the exact same post across different social media platforms and it’s tempting to do. It saves time and makes it easy to share…
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The term “search engine optimization” may sound daunting, but there are easy updates you can make to optimize your site for better search results. Check out these five simple SEO tips to help you optimize your site and get more organic traffic. Tip 1: Keywords Identify and prioritize the keywords that your potential customers use…
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I’m scrolling through my social media feed and I see a musician friend post that they’re performing tonight. I’m excited because they’re performing at my favorite venue and I don’t have anything going on! But wait. Their post is from three days ago. That means I missed their gig! Feeds are not in date and…
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Every service we provide generates something that is incredibly valuable to your business. Whether it’s a new website, a video marketing project or hands on training, our services will be useful to your company for a long time to come.
Are you sharing the same posts on your Facebook page and your Instagram channel? It’s pretty likely you have slightly different audiences on your social channels. Is it a good idea to share the same exact message?
Writing social media posts and blog posts on your website are very similar in that they both allow you to share thoughts, ideas, and stories with people who are interested. Social networking and blogging are great ways to get traffic to your website. However, social media and blogging are also very different. Challenges of Social…
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How do you get through to people who are up to their ears in advertising? We all see thousands of ads a day. We also tend to tune out the pushy, in-your-face sales pitch. One way to get through? Educate your audience! Your can focus some of your marketing efforts on teaching rather than just…
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