Simple Website Refresh Can Increase Sales
If your website is starting to feel outdated or is losing visitors, a simple website refresh can increase sales for your small business!
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Abuzz Creative: Michigan Digital Marketing Agency
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Instagram Captions – The SEO Secret Ingredient
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Does Your Company Need a Google Business Profile?
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Instagram Tip: Add 5 Links to Business Profile
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Harbor Springs Chamber Features Marcie Wolf in eNews
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Should Your Business Buy More Instagram Followers?
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Should My Business Buy Instagram Followers?
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Basic Buzz Websites for Small Business Owners
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Get More Google Reviews for Your Business
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Sweet and Affordable Social Media Services
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Time to Outsource Marketing for Your Business
You are passionate about your business. It’s not just a job, it’s a labor of love. But, when it comes to marketing, you might be trying to do everything while you excel at nothing.
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Now more than ever, people are looking online for a business like yours. The best place for them to find you is on your own company website.
Never Buy Instagram Followers, EVER!
Don’t buy Instagram followers! All you’re doing is just paying for a number. You need to connect with real people who care about your business.
How to Find the Right Local Web Designer
Summer is winding down. You can finally take a breath. And now you have time to think about a website for your business.
Support Small Northern Michigan Business
Labor Day is a good time to think about the local business owners you know and trust. Mom-and-pop shops, solo entrepreneurs, designers and artists, our hard-working farmers…
Fall Website Special for Northern Michigan Business
Is it time to get your small business online? Abuzz Creative has a Basic Buzz Website Promo that will get you there for less.
Why Doesn’t Your Business Have a Website?
I’m trying to figure out why so many small businesses in Northern Michigan still don’t have a website. Is your business one of those?
Image SEO: Optimize Photos for Search
Image SEO helps your product photos and website images rank well on image search engines like Google. If your photos don’t show up in an image search, you’re missing simple Image SEO.
You Have a Part to Play in Your Website Project
For a website project to be successful from start to finish, the client has a very important part to play. A website designer is responsible for the way a site looks and functions. Clients are responsible for the content visitors will be reading.
Why a DIY Website is Not the Best Idea
Is your DIY website project driving you to drink? DIY isn’t always best when it comes to creating a website for your business. You might think a cheap option makes sense, but is it right for what you want to achieve?
Types of Hashtags for Your Business
Social Sunday Tip: Using hashtags when posting on Instagram will give your business a big boost on social media. By using different types of hashtags, you can reach more people in multiple audiences.
Marketing for Your Business Simplified
Let’s simplify what marketing is for your business. Marketing is anything that gets you closer to your clients. Marketing is how you attract customers.
Accepting New Web & Social Clients for Fall 2022
With a solid portfolio of client projects spanning more than 20 years, Marcie Wolf’s marketing services create long term value for a business like yours.
Increasing Engagement on Your Instagram Business Profile
If you want more attention for your business, spending just a few minutes a day on Instagram can bring your engagement rates up dramatically.
Get More Visibility With Google Business Profile
Are you looking for more targeted visibility on Google? Your Google Business Profile is your best Local SEO strategy and a great place to start!
Follow Your Dreams of Owning a Business
One of the great things about owning your own business is you can choose your path and pursue what you’re passionate about.
Do You Have a Call to Action on Every Web Page?
Business owners want website visitors to contact them so they can become a new customer or client. To make this process easy, we need to include a call to action on every page.
Using Free Google Business Profile Promotion Features
Are you using all of the free promotion features that come with your Google Business Profile? You can add events, offers, posts, photos, and it all helps with your local SEO!
Here’s to a Fun Summer in Northern Michigan
Fourth of July in Northern Michigan brings lots of summer visitors. People travel from all over to enjoy the place I am fortunate to call home.
Update Your Google Business Profile for Summer
The tourists have arrived in Northern Michigan and they’re using Google on their phones to find a local business like yours! Time to update your Google Business Profile!
Customers Being Ignored by Employees on Phones
Are your customers being ignored because your employees are more focused on their personal phones?
My Day With Entrepreneurs Fern & Olive
What’s The Buzz? It’s more like Who’s The Buzz! Meet Fern and Olive, two amazing entrepreneurs who inspire me and make me happy just knowing them!
Display Pride Flag + LGBTQ Friendly on Your Google Profile!
June is LGBTQ Pride Month to honor the 1969 Stonewall Uprising in Manhattan which was a tipping point for the Gay Liberation Movement in the United States.
4 Simple Ways to Update Your Website
Too often a small business will publish a website, then they never revisit it. Having a website is not a one-and-done process. The digital world is constantly changing, and your website needs to move with it.
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We all know how important social media is for any size business. We also know how time-consuming it can be when you’re a one-person show.
It’s Always Time for Social Media Marketing
Social media is a big part of our everyday world. We check Facebook to see what our friends are up to, and we scroll through Instagram to be inspired and entertained.
Social Media Management for Petoskey & Harbor Springs
Most small business owners in Northern Michigan struggle with finding time to manage Facebook and Instagram. You already have a lot to do when it comes to daily tasks, especially if you’re running short-staffed.
Include Long-Form Content on Your Website for SEO
Long form content is an article or blog post with more than a thousand words. The content has been optimized with relevant keywords for better ranking on Google.
Local Hashtags: Always Include Locations in Instagram Captions
When posting on Instagram for your local business, be sure to promote your general location with local or community hashtags in your captions. Instagram users like to see what’s happening in their community. Tourists and travelers like to find things to do in specific locations.
Google Business Profile: More Important Than You Think!
Your customer base is on the internet right now searching for specific services, products, or a local business location. Since 80% of searches happen on Google and more than 50% have local intent, there’s a good chance people will discover you through content you’ve added to your Google Business Profile listing.
Your Website Design Matters for SEO
The design of your site affects user experience, which in turn affects your search engine rankings. When it comes to search engine optimization, the design of your website does matter.
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Our mobile devices have taken over every aspect of our lives. We have them on us all the time. We are using our mobile devices the most for searching online.
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It’s time to get a website online for your business, which means you need to gather quotes for your project. And you’re afraid of how high all those quotes will be, right?
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I am a web designer and have owned a website design company in Northern Michigan for more than twenty years. I am in business to do something I love and am good at, and I get paid for the services I provide.
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Have you been thinking about outsourcing your marketing? If you’re short-staffed and trying to do ALL the things, has your marketing become a last priority?
Google Business Profile Tips for Local SEO
Google My Business is no more. Get used to saying Google Business Profile. I know I know – it’s a hard habit to break! I catch myself doing it, too.
Google Business Profile: Right Image Size for Posts
Adding posts to your Google Business Profile is an excellent local SEO strategy. But what size should your images be for posts?
Peace for Ukraine Tea Towels by Three Pines
I’ve been working with Three Pines Studio and Gallery for almost a year now managing their Facebook and Instagram channels, and Google Business Profile.
Add Photos Often to Your Google Business Profile
As part of your local SEO, it’s important that you include photos in your Google Business Profile, and that you keep adding new photos often!
Better Google Results For Your Michigan Business
People use Google to explore businesses and shops in their local areas, find answers to questions, read reviews, and get contact information.
The Right Way to Drive More Traffic With Social Media
The pandemic sent us all on a pretty wild ride! We were driving in all directions, trying to keep business going. We cruised on over to social media to promote ourselves.
Creating a Great Website User Experience is Easy!
User experience is a common buzzword with today’s websites, and that’s because it’s extremely important. A happy visitor might become a happy customer!
That Wix Website You Made? You Don’t Own It.
Thanks to Do-It-Yourself Website options like Wix, more small businesses like yours are taking the DIY approach to make their first website.
E-A-T: The Three Elements of Quality Content
Search Engine Optimization, or SEO, is how you improve a website so more people find your business when searching on Google.
Make Sure Your Website is a Great Sales Tool
You might have great salespeople, but a bad looking website is making it harder for them to sell your products and services.
How Do I Get My Business to Show in “Near Me” Search Results?
A “near me” search is when someone is looking for something in close proximity to them at that moment. These location-based search queries are being made by people who are ready to buy right now.
Time to Stop Using Stock Photos on Your Website
If today’s marketing is all about being real and authentic, is it time to stop using stock photos on your website? Maybe… OK – yes!
Video Ideas for Your Google Business Profile
Google knows the hottest content right now is video. The search engine is always looking for quality video content so add videos to your profile!
Instagram Photos: Give Credit Where Credit’s Due
When posting someone else’s photo on Instagram, you must give credit where credit is due. Always, always credit the source.
Google Business Profile for Local SEO
If 2022 is all about gaining traction with your SEO, then a great place to start is with your Google Business Profile. Time to optimize and manage!
Friends Don’t Let Friends Make Bad Websites
People visit your website first to learn about your business. Potential customers are hard-wired to make quick judgements, so you only have a matter of seconds to make a great first impression.
The Importance of a Google Business Profile for Local SEO
It’s been proven that most people’s local buying journey starts with a Google search. If I’m looking for a local service or product, I begin my search on Google. That means that it is critical for any local business to rank well on Google.
Get Your Business on the Google Map
More than half of all Google searches show local search results. People are typically looking for a nearby business that can provide them with a service they need or a product they want to buy.
Project Warmth: Heat Up Your Social Media Marketing
Ooh baby, it is cold in Northern Michigan. This is a good time to warm up your marketing with a hot deal on social media management services!
How Mobile Gadgets Have Improved My Life
Modern technology has paved the way for fabulous devices like the smartwatch and the smartphone. Mobile devices that are faster and more high-powered than ever before have improved my life!
Heat Up Your Marketing This Winter!
Wow, it is cold in Northern Michigan! Are the “Wicked Winds of Winter” keeping people from visiting your business? It’s time to turn your website into a sales-generating machine!
Your Instagram Profile: Make a Great First Impression!
Hopefully your business is using Instagram by now and you’re reaching more people. Instagram is such a great visual platform for social advertising and organic reach.
Social Media Marketing: Less Can Be More!
Is your business spread too thin across too many social channels? You could be setting yourself up for failure when you try to do it all.
Algorithms in Our Digital Marketing World
Tired of hearing about algorithms? Well, everything in our digital marketing world is driven by algorithms. Website SEO, Social Media, and Online Ads are all algorithm-driven.
Marketing Priced for Northern Michigan Small Business
I love my weird little creative life here in Northern Michigan. My days are spent creating content and visual designs for my client’s websites and social media channels.
Easy Ways to Increase Your Instagram Engagement
If you want more attention for your business, spending just 15 minutes a day on Instagram can bring your engagement rates up dramatically.
My Guiding Word for 2022 is Adventure
Instead of making New Year’s resolutions we won’t keep, Melinda Gates recommends that we find a guiding word. You focus on a word that defines the year ahead and how you intend to make the essence of that word a reality in your life.
Focus More on Digital Storytelling for Content Marketing
We all have a product to sell or a service we provide, and we all have lots of comparable competitors. In order to get noticed, we have to be different and unique.
Really Sweet Deals for Social Media Marketing
Start the new year off right with a really sweet deal on social media management services! You need customers and I will help them find you. And my pricing is sweet no matter the plan you choose.
Google Business Profile Posts for Local SEO
We all want to rank better than our competition in a Google search. To compete locally, we need Local SEO strategies and tactics – on our website and on our other online marketing channels.
How Mobile First Design Affects Your Business
Potential customers are finding you online which means your website needs to make a great first impression. Your website should also be optimized for mobile devices.
Micro-Moments in Mobile Marketing
We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is only one minute long, dozens of times per day.
5 Most Valuable Types of Content for Digital Marketing
Unique content on your website helps you rank better on Google. Social media content plays a crucial role in driving customers. Content on your Google Business Profile improves your local SEO.
Build Relationships on Social Media, Not Just Followers
Social media is about building relationships and being social with people. Don’t focus so much on follower numbers since a follower doesn’t always equal a customer.
Doing Business Without Marketing is a Huge Mistake
“Doing business without marketing is like winking at someone in the dark. You know what you are doing, but nobody else does.”
A Website is Your Own Piece of Internet Real Estate!
A website for your business is your most essential marketing hub. A great website presents your company as solid, stable, and willing to invest in itself.
Schedule Facebook and Instagram Posts with Creator Studio
Are you looking for a free and easy way to schedule your Facebook and Instagram posts? Try using the Facebook Creator Studio scheduling feature!
Celebrating Seven Years With Free Web Hosting!
November 2021 is my Seven Year Anniversary of being in business as Abuzz Creative and, to celebrate, I’m giving you a gift of free web hosting for one year!
Never Buy Instagram Followers. Ever!
What’s the most common question that I get asked by business owners with a new Instagram account? “How do I buy followers on Instagram so I have more followers than my competition?”
What are the Key Benefits and Costs of a New Website?
Every business needs a website, plain and simple. It’s natural to have questions about the benefits and costs when building a website for your business.
Celebrating 7 Fabulous Years as Abuzz Creative
Today is my seven year anniversary doing business as Abuzz Creative! Lucky 7. Lucky 11:11. I am feeling pretty lucky today.
Never Buy Instagram Followers and Likes!
You might think having a large following on Instagram will make your business look more credible. If you have more followers, that means you’re more popular, right?
Online Marketing Channels and Your Website
Your most important online marketing channels include your business website, all of your social media profiles, a Google My Business listing, and your email newsletters.
Skip the DIY Website – Hire a Local Web Designer
Skip the DIY Website! Your business needs a killer website with an eye-catching design that attracts customers to your business. Hire a pro to do the work for you!
Why You Should Hire a Web Designer to Build Your New Website
When you hire a web designer, they will take your online presence to a higher level. You’re hiring them for their professional expertise in website development, creative design, and SEO.
Your Website: Making a Creative First Impression
When we first visit your website, we decide whether we plan to stay within 5 or 6 seconds. That means you don’t have much time to make a great first impression. And to keep your visitor around.
Verify Your Google My Business Listing
I’m still seeing lots of local business owners who have not claimed and verified their Google My Business listing. A verified and optimized Google My Business profile gives your business a huge advantage over your competition.
Ten Easy Website SEO Tips You Can Do Yourself
There is no magic formula when it comes to SEO and there is no magic way to rank your website on the first page of Google.
If Your Business is Short-Staffed, You Might Need Marketing Help!
Fall is here and your summer help might have gone back to school. Is your business so short-staffed that no one is updating your website or social media right now?
Why Are You So Cheap?
Yeah, I get asked that a lot. And since I really don’t care for the word cheap, let’s rephrase that. Why are you so affordable?
How Much Do Social Media Managers Charge?
I’ve been getting more and more inquiries for managing social media for local business owners. Many shops and businesses are short-staffed and they just don’t have time to manage their social channels.
Still No Website? Now THAT’S Scary!
We live in a digital world and every business needs a website. If you do one thing today to help your business be more successful, it should be getting online with a new website.
How Do Local Customers Find Your Local Business?
In today’s digital world, we look for a local company on a search engine first, and that really means we do a Google search.
Have You Tried Using Hashtags on Instagram?
Social Tip: Start experimenting more with new hashtag strategies to grow your following on Instagram. It’s an easy social media strategy that brings great results!
How Do You Deal With Zero-Click Search Results?
When we’re on Google searching for things like time, weather, how-to tips, and word definitions, the answer is displayed directly at the top of our Google search results page.
Three Things Hurting Your Website SEO
If you feel that something is wrong with how your website ranks on Google, there are three technical aspects that might be the culprit.
Posting on Google My Business: Did You Know You Could?
You claimed your Google My Business listing, created a great profile with your logo, and added some photos. So, now what? Start posting!
Write Great Captions for Each Instagram Post
Instagram is a visual social channel with great photos and engaging videos. Instagram is also about the text in your captions. The words you share are a key part of your Instagram marketing strategy, too!
More Website Visits from Mobile than Desktop
Check out your Google Analytics. Are more people visiting your website from a mobile device than from a desktop computer?
Take Your Own High Quality Photos for Marketing
Can you take high quality photos yourself? You sure can! Your mobile device lets you take some pretty great photos on the fly to use for promoting your business.
Instagram: Never Put Keywords and Hashtags in Comments
Is your social media manager putting your important keywords and hashtags in a new post comment instead of your captions? Make them stop!
What is Your Business Missing by Not Having a Website?
I find it surprising when I see how many small businesses still do not have a website. It’s 2021 and our world is shaped by digital media now more than ever.
Never Launch a Website That’s Under Construction
I know, you’re anxious to launch your new website. But you still have to decide true colors and write a bunch of valuable content. You’ll just add it later because it’s better to have something online than nothing, right?
Are You Getting Anywhere With Your Website?
Are you getting anywhere with your website? I have a few quotes from Paul Cookson that help drive a few points home.
Asking Creatives to Work for Free Has to Stop
This is a story about people who try to avoid paying a web designer for their work. Since it happens all too often, I wanted to share a real-life example from yesterday.
10 Things We Need To Know Before Designing Your Website
Your website is the face of your brand online. There’s a lot of planning that goes into creating this space. It’s where potential customers come to find out who you are and what you do.
Why Northern Michigan Retail Competitors Outrank You
Everyone knows a website needs to be optimized for search engines like Google. Search engine optimization (SEO) brings more traffic to your website.
Does Your Northern Michigan Business Need Social Media Help?
We all know the importance of social media marketing for increased sales and to find new customers. Unfortunately, with so many business owners being so short-staffed, they just don’t have time for their Facebook and Instagram channels.
Whats the Buzz? Ecommerce is Booming!
Is your retail business selling online? If you are a legitimate Northern Michigan brand, or you are committed to building one, selling online is in your favor.
Attract More Local Clients with Instagram
If you have a local business and you want to attract more local clients, a great way to do that is by being active on Instagram as your business.
Marketing Classes. Group Training. Wine and Web.
As things start to open and business gets back to normal, I am looking to the future for offering Marketing Classes and Wine & Web again. Fingers crossed for Fall 2021!
Digital Marketing and Social Media Training Personalized for You!
Social Buzz Personal Training from Abuzz Creative offers one-on-one social media marketing training and coaching for Petoskey, Michigan residents.
Your Own Website vs. Facebook Business Page
Social Media is a powerful tool for marketing your business and reaching more potential clients, but should a Facebook Page take the place of a Website for your business?
Hashtags: Can You Own a Hashtag?
Can you actually “own” a hashtag? The answer is no, you can’t legally own a hashtag. They’re not intellectual property you can own.
Marcie’s Tuesday Museday: What About Your Website?
I see lots of northern Michigan business owners dedicating all of their marketing efforts to posting on social media. What about your website – are you updating that, too?
Google My Business Optimization Services
Google My Business works when it comes to quality engagement and conversions. I can really make your profile work for you with my Google My Business optimization services!
The Power of Authenticity – Show Your True Self
Today’s marketing trend is to show your true self and the people behind your business. We remember brands who tell marketing stories we can relate to.
12 Social Media Post Ideas to Boost Engagement
Promoting your business on social media is the best way to increase the visibility of your business. Do you find yourself struggling with writing new content?
3 Best Marketing Sites to Invest Your Time
So many marketing channels, so little time! Well, guess what? You don’t have to be active on every social media site!
What’s the Buzz? Web Designer Day 2021!
What’s the Buzz? It’s Web Designer Day! Observed every May 31st, Web Designer Day celebrates those who design the web pages we use everyday.
Never Underestimate the Power of Social Media
Social media has been proven to work for any size business. Social media is the best way to increase the visibility of your business to the millions on social media every single day.
Using Instagram to Sell Your Business Services
Instagram isn’t just for retail and highly visual businesses. If you own a service-based business in northern Michigan, there are lots of opportunities on Instagram for promoting your services and sharing your expertise.
What’s the Buzz? Loving What You Do!
Running a marketing agency gives me a chance to create something of value and beauty in a world that desperately needs it. I try to bring sunshine and laughter every day, even if it’s only for me.
Never Let the Copycats Kill Your Vibe
You’ve heard that imitation is the highest form of flattery. If someone copies your ideas, you can take that as a compliment.
Create a Web Page for Every Business Service You Offer
If you offer a wide range of services and you’re in a competitive niche or location, you can improve your website SEO by creating a unique web page for each service.
Nominations for 2021 Best of Northwest Michigan Awards
It’s time to celebrate your favorite Northern Michigan business by nominating them for 2021 Best of Northwest Michigan! Abuzz Creative was a proud award recipient in 2020 for Professional Marketing Agency.
7 Content Ideas for Your Business to Share on Social Media
Are you always wondering what kinds of things your business should be posting on social media? Believe me, I struggle with marketing content the most.
Time to Outsource Your Marketing This Summer!
I’ve talked to business owners who are so short-staffed that no one is managing their website or social media right now.
Should Your Website Be Mobile Friendly? (Yes!)
Studies have shown that more than 50% of global web traffic comes from mobile devices and through mobile apps. These numbers will continue to grow as we discover more ways to use our phones.
Social Media Management for Northern Michigan
Summer is a crazy time for business owners in Northern Michigan! If you’re spending too much time on social media marketing tasks instead of running your business, why not partner with Abuzz Creative for the summer?
Buzz Maintenance Plan for WordPress Websites
Your business is what you know best. What Marcie Wolf knows best is websites. Your website needs fresh content to stay competitive. If your business is short-staffed and no one has time to update your website, Abuzz Creative can make WordPress website updates for you!
Sharing Content on Social Media
Your customers follow your business because they like you and what you have to offer, but that doesn’t mean they want to hear about your promotions and sales offers around the clock.
Up Your Mobile Marketing Game for Summer
Flowers will soon be blooming, we’ll be seeing longer sunny days, and tourists will start arriving – these are all signs of summer in northern Michigan.
Use Your WordPress Posts for Company News
When I develop a new website for a client, I always recommend adding the blog post option to their website. Their first reaction tends to always be, “I don’t have time to be a blogger!” You don’t have to be a blogger to write posts on your website.
Google My Business Posts: Right Image Size (2021 Update)
Have you tried adding a photo or graphic to a new Google My Business post and important parts of your image were cropped out? Google tells you to upload square images, but if you’re like me, you prefer to upload the right size without parts of your image getting cropped out.
Why Social Media Marketing is Important for Small Businesses
Social media for a small business can feel overwhelming and challenging, especially if you’re a solo entrepreneur. Social media does make spreading the word about your small business faster or easier. By having an active social media presence, you can start building relationships with your audience.
Not Feeling Very Social Media Savvy?
Your forte is your line of work and you do it well. If you’ve been handed over the management of your organization’s social media channels or you’re a small business owner who’s doing everything yourself, you might be wondering where to even begin.
Website Psychology 101
A lot more goes into your website than just creativity, planning, and coding. Applying psychology to web design can give your business a competitive advantage and improve engagement by website visitors!
Naming Website Files for SEO
Creating the right file name for your photos and PDF files will help improve your website SEO. By using keywords in your file names, you are helping Google understand what your file is about.
ADA Compliance for Websites
As the Internet quickly became a place for doing business, lawmakers realized that persons with disabilities faced new obstacles. The Internet was an unwelcome place to individuals with various disabilities.
Watch: Making the Most of Your Website
In partnership with Tip of the Mitt SCORE, I offered a free online seminar called “Making the Most of Your Website in 2021” on Tuesday, March 16.
Free Seminar: Making the Most of Your Website
Join us for a free seminar Making the Most of Your Website in 2021 which is presented in partnership with Tip of the Mitt SCORE Mentors
Google Page Experience Coming May 2021
Get your website ready! User experience is very important to Google. This has become more evident in new Google ranking factors these past few years.
You Don’t Own Your Wix Website
Two different business owners contacted me in the last few weeks asking me to move their Wix website to WordPress. Unfortunately, you can’t move your Wix website “as is” to another hosting server.
Boost Your SEO Series with Marcie Wolf
I have partnered with the Lifelong Learning Center at North Central Michigan College to offer Boost Your SEO, a four-part virtual learning session from 12:00 – 1:30 pm starting February 25th.
Sunday Social Tip: Tell Your Story!
There are businesses that do a great job showing who the people are behind their brand which makes their company more relatable and memorable. They share behind the scenes photos and pictures of their staff.
Reasons to Avoid Cheap Website Builders
We’ve all seen the commercials. “Build your own stunning website in just a few minutes!” Wix, Squarespace, and Weebly let you build your own cheap website. But is it the right choice for your business?
Definitions of Common SEO Terms
People who know SEO tend to speak a language all their own. SEO terminology can be confusing to the small business owner who wants to optimize their website.
Tuesday Museday: Optimize for Voice Search
Thanks to voice assistants like Alexa, Siri, and Google, we can get the information we need through a voice search. We speak into our phone and get instant results!
Read the Terms and Conditions You’re Signing
Websites like your favorite social media channels always have you agree to their terms of service, or TOS. The terms will vary, but they all have the same purpose – they set the rules that you must agree to when using their website.
Boost 2021 Local SEO with Google My Business
Are you looking to boost your Local SEO in 2021? The best strategy for winning at local SEO is by optimizing your Google My Business profile.
Now is the Time to Plan for a New Website!
Is a new Website on your Wish List for 2021? Is it time to update your website to be more mobile friendly? My project timeline for January is filling fast for new website projects so the time to plan for a 2021 project for your business is now!
Extended Payment Plans for New Website Projects
COVID-19 has increased Internet use by 70% and your website might be seeing a huge increase in visitor traffic. Even with your physical office being closed, you might have noticed a big boost in your web traffic.
Add Online Ordering to Your 2021 Wishlist
The 2020 pandemic created a situation which no amount of marketing research could have ever predicted. Business owners soon realized that offering some type of online sales on their own website was the best approach for survival.
Web Design With Search Engine Optimization for the Win!
Every business owner wants their website to rank higher in search engines than the competition. We want to be at the top of the Google Local Pack Map. We want to be in the top organic search spots on Google.
Digital Marketing for Northern Michigan Business
Google My Business, Online Marketing, Search Engine Optimization, Social Media Marketing, Websites and Web Design
Digital marketing is when you use the Internet and online digital technologies such as desktop computers, mobile phones and other digital media platforms to promote the products and services for your Northern Michigan business.
Creating Solid SEO Strategy and Measuring Results
You need to get people from the search engines to your website. To do that, you need a solid search engine optimization strategy. Without a solid SEO strategy, it’s kind of like driving around without directions to a real destination.
What is Responsive Web Design?
It should come as no surprise that mobile responsiveness is essential to the success of any website. In 2020, over half of all web traffic comes from mobile devices.
Successful Website SEO For Northern Michigan Business
A solid search engine optimization strategy can boost your website rankings and the traffic you get from Google. And yes, Google is the search engine you want to focus on!
Which Social Media Site is Right For Your Business?
You’re active on your personal social media profiles like Facebook, Twitter, and Instagram. These are the most popular social networking sites with millions of people logging on daily.
Content Marketing: Time to Fall Into Your Blog
To me, fall feels like a fresh start. Summer is behind us and the holidays are not here yet. My business always picks up in the fall when people have more time to think about their website and marketing.
Let’s Run a Quick SEO Audit on Your Website
Last week I ran an audit for a business seeking SEO help. Their website had been online for almost a year and could not be found on Google, even when searching by their business name.
Web Page Title Tags and Website SEO
Title tags are the most important meta tags on your site. This is basic SEO. Every single web page on your website must have a title element in the head section which identifies each individual page’s content.
Exciting Changes for Marcie Wolf
There are exciting changes with Abuzz Creative this fall! My husband Eric Davis has decided to hang up his video equipment and retire. After 40 years as a media technician and videographer, he deserves it!
Think of Pinterest as a Search Engine
We all love the feeling of having others like and share what we post on Pinterest. For others, Pinterest is an organizational tool. People will pin recipes, vacation destinations, fashion, food and wine, and everything under the sun.
How to Get Traffic to Your New WebSite
Your new website has been launched and your most valuable marketing piece is live. People don’t just magically appear when you launch your new site.
Stock Photos Don’t Belong on Your Google Profile
When it comes to your Google My Business profile, the images you upload to your photos and use in your posts all need to be unique to your business.
SEO and Web Design for People First
Your website needs to provide a positive first impression with pleasant visual elements and intuitive navigation to make finding content easy.
Get Your FREE Google My Business Audit From Vivial
A well optimized Google My Business profile will help customers find you online and increase customer engagement.
Time to Improve Your Page Speed for Website Visitors
Website Page Speed is about making sure your site visitors don’t get frustrated with waiting for your site to load.
Social Media Politics: Time to Focus on Website Content
Recent boycotts and executive orders serve as a reminder that you can’t be too reliant on social platforms to generate business. Why not focus more time on adding great content to your own website?
Using Hashtags in All of Your Instagram Posts
That symbol we used to call the pound sign and now refer to as a hashtag is pretty important on Instagram. A hashtag is a combination of letters, numbers, and emoji characters with the # symbol at the beginning (e.g., #AbuzzCreative).
Marketing Tasks Your Business Needs to Outsource
Are you spending too much time on marketing tasks instead of running – and growing – your business? With competition being so high in your market, it’s important to be on top of your marketing game.
Does My Petoskey Business Need Social Media?
Why is social media important for my Petoskey Michigan business? There are so many people spending hours a day on Facebook, Instagram, Twitter, and Pinterest. Social channels are the perfect place for your business to find new customers and drive traffic to your website.
How to Get Great Results for Your Business on Pinterest
Pinterest remains one of the most important platforms for your Petoskey Michigan business to use. It’s easy for you to get the message across, Pinterest has millions of members who love the platform, and it sends huge amounts of traffic to your website. This is a recipe for success!
You Need Schema Markup for Today’s Website SEO
Schema markup is a great way to help your website stand out from your competitors in search engine results. Adding Schema markup to your website content will help improve the way your page displays on Google Search.
Review a Web Designer’s Portfolio Before Hiring
Your website is your most important marketing piece for your business. Hiring an amateur to design your website is a gamble you should never take for your business. You need a web designer with proof of experience.
Six Years of the Google My Business Platform
In June 2014, Google launched the Google My Business platform to focus on what their users were already doing – searching for local products and services.
7 SEO Ranking Factors You Can Easily Do Yourself
If your website is optimized for Google, you will get more people visiting your website which could mean new customers and sales. If your site lacks SEO, people searching for your products and services won’t see your website in search results.
Video from Free May 15 Marketing Seminar
As our way of giving back, Marcie Wolf is offering free marketing seminars via Zoom video conferencing. Marcie had more than twenty people login for her first free marketing seminar on Friday, May 15, 2020. Thank you to all who attended and for asking great questions.
Promote Your Petoskey Michigan Event on Social Media
If you are hosting a Petoskey Michigan event, social media is an extremely powerful way to gain exposure for your event, conference, or in-store promotion. Here are some quick and easy ways to expand the promotion of your event.
Positive Impact of Social Media Marketing
Social media impacts people’s lives every day. Through social media, we get to meet, connect, and interact with people we might never have otherwise met. Social media makes it easy to support each other, help others, and to communicate in new ways.
Easy SEO Tip: Focus on Website User Experience
SEO isn’t just about keywords and link building. You need to step back and look at the human visitor’s journey through your website. Google considers lots of factors when ranking your site, and user experience is an important one.
FREE Marketing Seminar via Zoom on May 15 at 11AM
You’re invited to take part in a FREE Marketing Seminar! It’s our way of giving back to a community that continues to generously support our business.
Professional Marketing Agency Award – Best of NW Michigan
Thank you for voting for Abuzz Creative in the Best of Northwest Michigan Awards. We proudly earned 2nd Place for Professional Marketing Agency!
Start Selling Products on Your WordPress Website
If your retail business has been thinking about moving sales of your products to your website, now is the time to do it! Most of us are at home and we are shopping online for all kinds of things, including products like those that your local shop sells.
Does Your Website Say What You Do and Why We Need You?
People click a link to your website from a search, a social media post, or from an ad you placed. No matter how they get there, you have mere seconds to get their attention and keep them on your website.
Running Out of Content Ideas? Try Using PLR Articles!
We all experience dry spells when writing new posts for our blog and our socials. Suffering from writer’s block can be frustrating. Fortunately, there’s inspiration in ready-made content! You can buy Private Label Rights (PLR) articles to use as your own.
You Only Get One Chance to Make a Great First Impression
Your business website might be the first thing potential customers will see when they’re searching Google. If they click a link to your website, are you making a good first impression?
It’s Time to Consider Selling Products on Your Website
Local businesses in northern Michigan are starting to feel the financial crunch from coronavirus restrictions. Business owners and employees have taken refuge during the pandemic by staying at home and working at home.
Use This Time to Review Your Marketing Strategy
I can relate to your frustration right now. Your office might be closed, but your business is still open, and working at home isn’t for everybody.
Keep Communicating With Your Community During the Crisis
Your office might be closed, but your business is still open. This crisis is a serious threat and a disruption to the life we’re accustomed to, and every business is dealing with uncertainty.
Make Sure We Can Find Your Business Online!
Since most of us are confined to our homes right now, more people are online searching and downloading and connecting.
Marketing Your Business in Times of COVID-19
Your business is most likely experiencing the effects of COVID-19 in your daily operations. Events have been canceled or postponed, everyone is now working from home, your restaurant is serving take-out only. But what about your marketing tasks?
Optimize Your Website Content for Voice Search
The Internet helps us find answers to questions, locate businesses, purchase products, connect with friends, and so much more. The search engines provide search results based on what we type from our computer or phone.
Communicate Changes With Customers During COVID-19
These are weird days, friends, and we are all struggling with all of the changes happening around us. For your business, now is not the time to go quiet. Now, more than ever, is the time to communicate with your customers.
Current Coronavirus Closures? Update Google My Business!
If your company is experiencing temporary changes in hours and business operations due to the coronavirus, please be sure to update your Google My Business profile.
Use Facebook Live to Connect With Your Audience
People are finding new ways to connect while confined to their homes. Using Facebook Live is a great way to connect with your audience and get free exposure for you and your Petoskey Michigan business.
Optimize Website for SEO and Socials for SMO
Understanding Search Engine Optimization and Social Media Optimization will help people find both your website and your social media channels. It’s important that you know how to optimize for your website and your social media channels because the methods are a little bit different.
Website Errors Are Bad for Visitors and Your SEO
If your website has errors you’ve overlooked, this can hurt the user experience when someone visits your site. Google will never overlook these errors because they want the best user experience for their customers.
Create a Listing on Google My Business
When is your local SEO a success? When your business starts appearing in the coveted Local 3-Pack map on Google.
Creating a Local Media Buzz with your Marketing
What’s the Buzz? Creating a marketing buzz – or simply creating a buzz – helps you interact with consumers. Creating a local media buzz will help you find local customers who are looking for products and services like yours.
Using Google My Business & Where Your Listing Appears
Google My Business is a free tool for controlling how your business appears on Google Maps and Google search results. Google My Business is something every business needs to rank better on Google!
Google My Business Workshop on March 5th at 3PM
Google My Business is a free tool that helps you manage how your business appears in Google Search and on Google Maps. Not many local businesses are using Google My Business to its fullest potential so let us help you get ahead of the competition on Google!
If You’re Too Busy, Should You Hire a Social Media Manager?
Social media is perfect for finding new customers. Unfortunately, most small business owners don’t see the potential and they avoid hiring specialized marketing help.
Time for Your Annual Website Checkup!
We are all looking for information online to help us make smarter choices. We research products and services before contacting your business, which makes your website extremely important.
Hiring the Right Team to Manage Your Social Media
Social media gives your business the power to reach more people, but only if you have time to devote to the right social networks. It does take work to keep publishing great content online that will help you find new customers. When is it time to hire someone to manage your social media? When you’re…
You Have a Google My Business Listing – Have You Claimed It?
When Google rolled out their Google My Business platform, a profile was automatically generated for your company from content found online. You may not realize this profile is out there about you, much less that you can take control of this valuable listing.
Before You Use Wix for Your Business Website, Read This!
The Wix online site builder is fine for making a basic website quickly, especially if it’s for personal use. If you don’t have long-term goals for growth, you don’t care about total control over your site design, and website ownership is not important to you, Wix might suit your needs.
Customized Group and Corporate Marketing Training
Marketing can be so frustrating to figure out, especially when you’re trying to determine what’s working online for your business. From websites and SEO to social media, email campaigns and now Google My Business, marketing can be so frustrating. Don’t give up – get help!