Social media can be overwhelming, especially when you’re first getting started, am I right? Sometimes all we need is an overview to get us over the first hurdles.
Your forte is your line of work and you do it well. If you’ve been handed over the management of your organization’s social media channels or you’re a small business owner who’s doing everything yourself, you might be wondering where to even begin.
Are you only interested in how many followers you have? Is your boss more focused on quantity of followers over quality? Buying followers is a thing, but is it a good thing?
Your customers follow you because they like you and what you have to offer. That doesn’t mean they want to hear about your promotions and offers around the clock.
If you have a website, you are familiar with search engine optimization, or SEO. Have you heard of Social Media Optimization, or SMO?
In addition to having relevant content and really nice images, there are other key elements that you need for a high quality site. What makes a great website?
Email marketing is to this day the most effective marketing channel you have for attracting, engaging, and connecting with your target audience.
You’re ready to have a website for your business, but what is hosting? In order for your website to be live on the Internet, your files need to be available using a website hosting service.
Supporting local business in our community is what drives our local economy. We see trickle effects when people choose to make local purchases instead of online or at big-box chain stores.