The term “search engine optimization” may sound daunting, but there are easy updates you can make to optimize your site for better search results. Check out these five simple SEO tips to help you optimize your site and get more organic traffic. Tip 1: Keywords Identify and prioritize the keywords that your potential customers use…Details
I’m scrolling through my social media feed and I see a musician friend post that they’re performing tonight. I’m excited because they’re performing at my favorite venue and I don’t have anything going on! But wait. Their post is from three days ago. That means I missed their gig! Feeds are not in date and…Details
We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is only one minute long, dozens of times per day. These are called Micro-Moments. As defined by Google, a “micro-moment occurs when people reflexively turn to a device…Details
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Are you sharing the same posts on your Facebook page and your Instagram channel? It’s pretty likely you have slightly different audiences on your social channels. Is it a good idea to share the same exact message?
Writing social media posts and blog posts on your website are very similar in that they both allow you to share thoughts, ideas, and stories with people who are interested. Social networking and blogging are great ways to get traffic to your website. However, social media and blogging are also very different. Challenges of Social…Details
How do you get through to people who are up to their ears in advertising? We all see thousands of ads a day. We also tend to tune out the pushy, in-your-face sales pitch. One way to get through? Educate your audience! Your can focus some of your marketing efforts on teaching rather than just…Details
Join Marcie Wolf at the next Lunch & Learn on May 2nd for tips on how to use hashtags as part of your social media strategy. What does a hashtag do? Whenever you add a hashtag to your post, that word can be indexed by that social network (Facebook, Instagram). Your hashtag becomes searchable and…Details
In a recent group discussion about website builders, one member stated, “Google prefers Squarespace sites over WordPress. Squarespace sites always rank better so only use Squarespace.” What?
Your website is your most important marketing tool and is the online face of your business. Your website might be the only interaction a person ever has with your company. New Visitor Stats: First impressions are 94% design-related. 75% admit to making judgement on your credibility based on your website design. 40% will stop engaging…Details