As the organic reach of our business posts continues to drop, why not try Facebook Stories? It’s a great opportunity to showcase your brand and increase your Facebook engagement. Facebook Stories are displayed right at the top of the Facebook app so stories are the first thing people see. Adding a personal story is easy.…Details
You’re a marketing expert or someone who is highly respected in your industry. You have a respectable online profile or a public facing profile that is highly visible.
Hiring a web pro is the first step to getting more out of your online efforts. Once you know more about me as a designer, I hope I’m the one you call.
When you place the pound sign in front of a keyword, you turn that word into a clickable link. People can click that link to view a page with all the posts that used that hashtag. Thanks to hashtags, your posts aren’t limited to just your followers. Hashtags can help your target audience find you.…Details
If you feel that something is wrong with how your website ranks on Google, there are two technical aspects that might be the culprit. Your website is not responsive, or mobile friendly. Your website is not secure, or using HTTPS. These two technical aspects have a big impact on a search engine being able to…Details
Flowers are blooming, we’re seeing longer sunny days, and tourists are arriving – these are all signs of summer in northern Michigan. Summer is a great time to bring something new and refreshing into your marketing strategy. Out with the old. In with mobile marketing. Your Website is Mobile Friendly, Right? First off, make sure…Details
Social media is all about being social, and that means being human. Nobody goes to Facebook or Instagram to hear your sales broadcast. They’re on social media to socialize! To increase engagement on social media, stop being so professional all the time. Try being more human. Try doing behind-the-scenes live videos that show the human…Details
Your website is the most important hub of your business marketing strategy and supports all of your digital marketing efforts. Since each aspect of your marketing strategy directs people to your website (or should be), your website should give consumers a clear idea of what your business offers in regard to products and services. Evergreen…Details
I’ve been finding more email messages in my Junk Mail folder and a few have been legitimate messages from newer clients. On average, email messages have a pretty high chance of being received. However, there are times an email gets filtered as spam or blocked entirely. How does this happen? Spam filtering has become more…Details
When posting for your business on Instagram, should you be sharing the same exact post over to your Facebook business page? The answer is, probably not. Cross-posting is a method of sharing the exact same post across different social media platforms and it’s tempting to do. It saves time and makes it easy to share…Details