June is LGBTQ Pride Month to honor the 1969 Stonewall Uprising in Manhattan which was a tipping point for the Gay Liberation Movement in the United States.
Too often a small business will publish a website, then they never revisit it. Having a website is not a one-and-done process. The digital world is constantly changing, and your website needs to move with it.
We all know how important social media is for any size business. We also know how time-consuming it can be when you’re a one-person show.
Social media is a big part of our everyday world. We check Facebook to see what our friends are up to, and we scroll through Instagram to be inspired and entertained.
Most small business owners in Northern Michigan struggle with finding time to manage Facebook and Instagram. You already have a lot to do when it comes to daily tasks, especially if you’re running short-staffed.
Long form content is an article or blog post with more than a thousand words. The content has been optimized with relevant keywords for better ranking on Google.
When posting on Instagram for your local business, be sure to promote your general location with local or community hashtags in your captions. Instagram users like to see what’s happening in their community. Tourists and travelers like to find things to do in specific locations.
Your customer base is on the internet right now searching for specific services, products, or a local business location. Since 80% of searches happen on Google and more than 50% have local intent, there’s a good chance people will discover you through content you’ve added to your Google Business Profile listing.
The design of your site affects user experience, which in turn affects your search engine rankings. When it comes to search engine optimization, the design of your website does matter.
Our mobile devices have taken over every aspect of our lives. We have them on us all the time. We are using our mobile devices the most for searching online.