We all have apps we use every day – weather, email, messaging, social media – and most smartphone users only use five to eight apps per week. Statistically speaking, yours is probably not one of them.
Investing in app development for your business is probably not a good idea. Think about it. How many apps have you downloaded to your phone in the last week or month? If you’re like most people, that number is probably zero.
Apps might be the new shiny toy that people are talking about, and you think you need one for your business. “Apps are cool. We should get one.”
Statistics show that smartphone users only access five to eight apps per week (and yours is probably not one of them). Here are the top seven apps smartphone users access regularly:
- Google Chrome
If you think your app can break into the top seven apps for the average user, then an app is right for you! If not, your business should really be investing in a mobile-friendly, responsive web design instead.
What about the cost of app development?
Here’s a cool tool for calculating how much you need to invest in your specific app:
Compare those costs to our Website Design Services. Wow is right!
How long does your app stay on someone’s phone?
What is the retention rate of your app? Smartphone users have a 3% retention rate of an app after download, meaning 3% of the people who downloaded your app still have it on their phone and 97% have removed your app. Ouch, that’s not very good.
Your business needs a website to be found!
When people want a new app, they will go to the app store on their phone (they don’t use the app store to search for products and services). When people are looking for a local service, a place, or a product, they will search on Google. For websites.
You do not need an app. For potential clients to find your website or buy your products right from their smartphones, you need a responsive website.