Are you using Instagram to connect with your audience? Now is the time to add Instagram to your marketing strategy.
If you’re like most businesses, you probably have profiles on multiple social networking platforms. Of all the social media channels we manage, we’ve found that Instagram offers the most interaction and engagement from app users.
Instagram has transformed the way people communicate on social media. The mobile app is focused on sharing visual content such as photos, graphics, and videos. In its eight years, Instagram has attracted a huge user base as well as the attention of Facebook, which acquired Instagram in 2012.
Engagement with Brands
Take our word for it. Your business would benefit from adding Instagram to your marketing plan. People engage with brands on Instagram ten times more than on Facebook. Engagement is also higher than Pinterest and Twitter.
Your business can also run extremely targeted campaigns on Instagram at very little cost. Abuzz Creative gained two new clients from promoted posts on Instagram, which was $10 well-spent!
Use Hashtags to Expand Your Reach
Hashtags can be specific for your own event or you can use general keywords. Just make sure your hashtags are relevant to the visual content you are posting, and to your business.
Make sure you create a main company hashtag (ours is #abuzzcreative) and place it in your Instagram text. People will be able find content related to your brand as well as your account profile.
Be an Instagram Champion
Need some guidance on how to get started? The Be an Instagram Champion guide will show you how to build your brand and grow your business on Instagram. Be an Instagram Champion is designed to help social media managers and business owners create a fully-functional Instagram marketing plan.
To get more leads and sales on Instagram, click here to Be an Instagram Champion