Social media is all about being social, and that means being human. Nobody goes to Facebook or Instagram to hear your sales broadcast. They’re on social media to socialize! To increase engagement on social media, stop being so professional all the time. Try being more human. Try doing behind-the-scenes live videos that show the human…
Your website is the most important hub of your business marketing strategy and supports all of your digital marketing efforts. Since each aspect of your marketing strategy directs people to your website (or should be), your website should give consumers a clear idea of what your business offers in regard to products and services. Evergreen…
I’ve been finding more email messages in my Junk Mail folder and a few have been legitimate messages from newer clients. On average, email messages have a pretty high chance of being received. However, there are times an email gets filtered as spam or blocked entirely. How does this happen? Spam filtering has become more…
When posting for your business on Instagram, should you be sharing the same exact post over to your Facebook business page? The answer is, probably not. Cross-posting is a method of sharing the exact same post across different social media platforms and it’s tempting to do. It saves time and makes it easy to share…
The term “search engine optimization” may sound daunting, but there are easy updates you can make to optimize your site for better search results. Check out these five simple SEO tips to help you optimize your site and get more organic traffic. Tip 1: Keywords Identify and prioritize the keywords that your potential customers use…
I’m scrolling through my social media feed and I see a musician friend post that they’re performing tonight. I’m excited because they’re performing at my favorite venue and I don’t have anything going on! But wait. Their post is from three days ago. That means I missed their gig! Feeds are not in date and…
